Corporate gifts- a major pillar for brand recognition

by Jaera Jielyn Borres

Creating better and long-lasting relationship with customers, business partners and suppliers has always been a top priority since commercialization started. When it comes to strengthening corporate ties with existing clients/suppliers of businesses, a variety of traditions continuously evolve over time—intentionally or not, your business might be doing this for as long as you remember. The practice of branded corporate gifting is a way of giving back to the people who helped your business or brand to be where it is right now and in the process further strengthening your mark in the market.

 Why “branded” gifting practice is essential for a business’ long-term success?

IMPROVES BRAND RECOGNITION

Sending branded gifts to people outside your company is a key way of promoting your business. Potential and future clients who see your way of valuing relationships with customers become curious to check your brand/company. The packaging could be as simple as having just your company logo on top of it without a lot of text (and maybe add a greeting to make it more personalized) and this alone goes a long way.

STRENGTHENING RELATIONSHIP

(Clients, Employees, and Suppliers). Relationships are the foundation of every business’ success no matter the size. Strong, fruitful relationships don't just happen from one-time meetings at exhibition events; it is earned. Branded gifting is just a small gesture if you’d economically think of it but the result is certainly rewarding. Let us keep in mind that we shouldn’t only limit this to our dearest customers but extend to the people who work tirelessly and relentlessly for us—our employees and suppliers

MAINTAINING CUSTOMER LOYALTY

Money can't buy one of the most important things you need to keep your business’ success: relationships. Customers who feel valued and acknowledged tend to stay longer and even loyal to the company they buy their products/services from. With branded gifting, you will never go wrong and will certainly continue to expand your network

 GENERATE MORE LEADS

The more recognition your company/brand gets, the larger the potential market share. By distributing your company’s logo, name, and contact details on corporate gifts, you increase awareness, interest and curiosity in your business. You can use gifts as an incentive to capture email addresses or sign up for free trials. Customers are much more receptive to a company that gives them free gifts.

In Vortex Events, we value our relationship with all stakeholders and one way of howling our appreciation is giving special treat to them. We consider corporate gifting as both an art and tradition. It is a powerful way of reaching out to our channels and simultaneously expanding awareness of our services.