How can we change the negative views towards exhibiting?

  How can we change the negative views towards exhibiting?

Let’s consider the advantages that participating in exhibitions presents to smaller companies. Understanding the fundamental positives of joining such events is very important because of the direct impact it has on your brand.

Ever wondered why you are not seeing a direct growth in your business as a result of exhibiting? You’re not alone! We will look at a few obvious but essential points on what attributes to the low conversions and how this can be changed.

Presentation and outlay of your stand

Take your time as an exhibitor to source unique designs for your stand which compliments the products you are showcasing. The moment visitors are intrigued by the stand design; they will stop by to have a closer look. This gives you an opportunity to engage and market your product.

The marketing team at the stand

Many a time, visitors’ interest in your product grows or diminishes depending on how well the marketer knows the product. Train your marketing team beforehand and make sure there are enough referral resources on your stand. Running out of brochures simply shows a lack of adequate planning.

A multi-lingual team is definitely something essential

Understanding and being able to converse in the main regional languages presents an opportunity to engage all circles. If you are exhibiting in UAE, having an Arabic speaker will surely improve your chances of engagement.

Do some research beforehand

Some exhibitors are always ahead of the game because they keep up with market developments. This mainly applies to international exhibitors. More than 50% of the visitors are likely to be people in and around the region you are exhibiting.

Vortex Events understands the importance of these key points. With a well-experienced team, we always go head to head into details. Give attention to these simple things and you will appreciate the difference brought to your business!